Get to Know Me

I am a fashion creative working across brand communication: content creation, copywriting, styling and art direction, visual merchandising and trend research. With a background in Design and Aesthetics Management for Fashion, I have worked with fashion and jewelry brands from the shop floor to the campaign, which taught me how people truly connect with a brand.

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I combine creative intuition with trend analysis to help brands translate ideas into meaningful, contemporary expressions. I develop aesthetic and communication strategies across social media, campaigns and in-store experiences that anticipate what people are looking for, while remaining true to the essence of each brand.

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My creative path is rooted in art, and I am driven by exploring new media and new ways of expressing ideas. Jewelry is one of my most intimate forms of expression: I make pieces by hand, from the first wax model to the final polish. That practice gives me a deep respect for craftsmanship, materials and objects made with intention, and I bring that same care and attention to detail to every project.